Townsend, Tennessee - Great Smoky Mountains National Park
February 22, 2010

Welcome to the Fishing Report.  It is cloudy and warm in Townsend, Tennessee this morning.  The temperature is 44 degrees right now.  I looked at the mountains as I drove to work.  Most of the snow has melted from the peaks that we can see from our valley.  One exception is Scott Mountain.  There is still snow up there.  Sunlight does not spend a lot of time on Scott.  Snow always lingers there.

Little River looked good this morning.  It’s up a little due to rain and melting snow.  The water temperature is 43 degrees, warmer than it has been in a while.  The river is not stained at all.  Fishing should be good today.  It is going to be warm again.

I took an hour off and walked around town yesterday afternoon.  I was walking through a residential area so I stopped and talked to several people.  A lot of people were sitting on their front porches enjoying the warm sunshine. 

Fishing was good this weekend.  I heard yesterday was slower than Saturday.  Fishing in town was excellent on Saturday.  Jack fished in the Park yesterday before our Troutfest Steering Committee meeting.  He caught two browns and a rainbow.  He must not have fished very long or the fishing was slow.  That is not many fish for Jack to report. 

We had a great Troutfest meeting.  Our committee couldn’t be a better one.  Marketing is handled by Sarah Weeks and me.  She is coming in this afternoon and will be calling fly shops and sporting goods stores in our 7 state region.  She is telling them about our full color countertop display that we are sending and asking if they would like to have a booth at Troutfest.  I will be putting the packages together to mail.  Kris Maurer who runs the Orvis Fly Shop in Sevierville will be here tomorrow on his day off to assemble and package the marketing components to be mailed to the stores.  We will assemble 100 packages at a cost of $9.00 each including postage.

Fly shops and sporting goods stores are mostly willing to help us.  Most are enthusiastic about Troutfest.  We printed 22,000 full color business cards with Troutfest information on them for the store’s customers to take home.  Those cards drive the people to our Troutfest Website.  So, for a little over $900 we have the potential to reach 22,000 people.  We did this last year for the first time and our attendance more than doubled from the year before. 

Essential to this working is the personal phone call.  We are asking the owners and managers to commit to distributing our advertising pieces.  I think most of them do it.  For the second year in a row I called the Orvis Store in Atlanta.  Shannon is our contact there.  Just like last year he said they are already telling customers about our event.  The owner of  Flymasters in Indianapolis called me and asked for an advertising package.  Though we don’t mail to States that far away due to the cost, we are going to send him one.  His name is Jon and he is very supportive of this event.

All other aspects of Troutfest are going very well.  You might want to think about making a reservation for a room or cabin and buy banquet tickets.  You can buy the tickets online HERE or call us toll free at 877-448-3474.

Have a great day and thank you for being here with us.

Byron Begley
February 22, 2010

Respond to: byron@littleriveroutfitters.com  


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