Townsend, Tennessee
June 20, 2009

Welcome to the Fishing Report.  It is sunny and warm this morning.  It will be hot today.  Townsend is quiet for a Saturday in June.  There are not many people here.  I did see a couple of local guys on the river where I stopped to take the water temperature.  They had each caught a very large rainbow.  These are stocked fish.  I guess TWRA released some larger than normal trout this week.  The water level in Little River is perfect.  Today the flow is 224 cubic feet per second.  Normal for this date is 135 cfs. 

The water is warming up which is usual this time of year.  The temperature in town is 67 degrees right now.  In the Park the water temperature is fine and the fishing is good.  Glenn fished the Middle Prong of Little River yesterday.  He said the fishing was excellent. 

Mornings and evenings will be best when he sun is off the water.  The trout are not picky under these conditions.  You could use a Parachute Adams, Neversink Caddis or a small Yellow Stimulator for a dry fly.  Terrestrial flies like ants and beetles will do well.  The Green Weenie are a must have fly in  your box.

In the evenings expect Yellow Sally Stonefly hatches.

I am deep in the process of negotiating our data contract.  There are a lot of options out there now.  Yesterday I talked to AT & T.  The day before that I talked to Nuvox.  Also this week I met with Comcast.  We have 7 phone lines and an internet connection.  Five years ago we paid $800 a month for service.  Now that has dropped to around $500 per month and maybe less. 

Most contracts are for 2 or 3 years.  And, every service provider has their own set of circumstances that I have to understand completely before making a decision. 

One thing is for sure, without toll free service, lots of phone lines and high speed internet we are out of business, our security is non-existent, there is no mail order business and we can’t process credit card sales. During an interruption we can’t work on our website, we can’t order merchandise, process gift cards and I can’t write this Fishing Report. We can’t sell a fishing license without a digital line.  If we have a fire the fire department won’t know about it.  If someone breaks in the shop the police won’t know about it.   

We were without phones and internet for two days a few years ago.  An airplane crashed and knocked out the lines that feed our part of the State from the provider we were using.  We couldn’t work except for waiting on customers who actually came in the shop.

Business is now completely at the mercy of our digital networks, remote servers, computers and the world wide web.  And, all of this stuff costs a lot of money.  I paid an $800 computer repair bill yesterday.  We have two different companies that keep our computers running.

We are just a fly shop.  We are a complicated fly shop and probably way ahead of our time from a data perspective but we are still a small business.  Fly shops didn’t have all this data power 15  years ago.  They had a telephone with two lines and a cash register.  When was the first time you did business in a fly shop that used a barcode scanner?  It was not that long ago. 

So, it seems that efficiency and survival puts us at the mercy of technology.  Maybe that is why we are seeing less mom and pop stores.  Maybe that is why large retailers put the little guys out of business.  The small stores couldn’t compete with the big stores because they were not efficient, they were not automated. 

There are still some fly shops that get by with two phone lines and a cash register.  I can’t for the life of me figure out how they do it. 

Have a great day and thank you for being here with us.

Byron Begley
June 20, 2009
    

Respond To: byron@littleriveroutfitters.com

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