106 Town Square Drive
P.O. Box 505
Townsend, Tennessee 37882
Open 7 Days - Free Ground Shipping
Copyright 2006-2016 Little River Outfitters, Inc.
Townsend, Tennessee - Fly Fishing in the Great Smoky Mountains, East Tennessee and Western North Carolina
Little River is flowing at 69 cubic feet per second (cfs) or 1.47 feet on the flow gauge. Median flow for this date is 109 cfs. The water temperature is 74.l degrees just inside Great Smoky Mountains National Park.
You will find cooler water in the higher elevations. The water will probably be low, everywhere you go. That may change quickly, if a thunderstorm moves over a watershed where you are fishing. Be on the lookout for rising water. This will be the case all week. Who knows, we may be complaining about high water tomorrow.
Dry flies or nymphs will work. I would use a small yellow stonefly pattern or a black foam beetle. I know, that is what I have said every morning for weeks. Fishermen are doing best with these patterns. Others will work. A small bead head dropper is a good idea. Try Green or Pink Weenies too. Fish the shaded areas of streams if you can. It will be partly sunny to mostly cloudy over the next few days, through the weekend. That is good.
If we get some rain, and it remains cloudy, fishing in the Smokies will improve. With the approaching cooler days and nights, fishing will improve. The long term forecast, through August 29th, calls for cooler temperature and rain, every day after Wednesday.
You might consider fishing the tailwaters for trout. I don’t see good flows on most today, except the Caney Fork River in Middle Tennessee. I think I could work with the generation schedules there, at times. Check the TVA website before you go.
Smallmouth bass fishing on the tailwaters is good. Floating would be best.
Lake fishing will be fair to good this week. Cloud cover will help and it should be overcast at times this week. Watch for shad schools and gamefish feeding on them, on the surface. You might have the time of your life.
Daniel and Dave are spending the day in Asheville, North Carolina today. They will be meeting with the folks at Orvis and viewing the 2017 fly fishing gear. They are probably there by now.
In this business, we order merchandise months before it arrives. These are called pre-season orders. Those orders are not always cast in stone. They can be adjusted before shipping. We are rewarded with higher profit margins and longer payment terms on pre-season orders.
We have to meet minimum requirements to qualify for pre-season terms. That is usually easy to do with some manufacturers, because we buy in high quantities. There are some manufacturers we do not buy much from, so we just order as needed from them. We don’t get the good deals from those.
If we need merchandise, in addition to the pre-season orders, those are called fill-in orders. Some companies offer the same terms on those orders too. It depends on the company and how much you buy from them.
We buy almost everything we sell direct from the manufacturers. But, there are some items that are only sold through distributors. We buy from them as needed.
We find out now, which merchandise will be discontinued next year. I was working on our e-mail yesterday, which will go out tomorrow morning. One of my favorite pieces of gear from Fishpond is described in that e-mail. I found out yesterday, while designing the mailer, that item will not return for the 2017 selling season. It sells great for us. That doesn’t mean it sells great worldwide. So, away it goes.
There are always pieces of fly fishing gear, that sell so well, the manufacturers can’t keep up with demand. They run out, temporarily. That happens more often than you would think. If that product is made overseas, it can take months to get those items back in stock.
The manufacturers are always trying to balance their inventory, not having to much on hand, and not running out. We do the same thing. What you don’t want, is having too much product, on hand, and it is something that does not sell well. I refer to that situation as a mistake. Everyone makes mistakes. Daniel is good about keeping those situations to a minimum.
Another mistake is, not having something in stock, that sells well and is in high demand. Often, that is out of our control. The manufacturer is out of stock. That situation may be short term, or it may be long term.
Fly shops have to pick and choose what they want to stock and sell. We are small businesses. We can’t afford to stock everything. We would go broke if we did. We would end the year with a lot of outdated and discontinued merchandise. To work out of that mess, and survive, those items have to be sold at a discounted price, maybe at or below cost. If there is too much of that going on, you can go broke. Shops have to sell at a good profit margin to survive.
Inventory has to be turned several times a year, to make the shop profitable and sustainable. If you have too much inventory, compared to the sales you do, you can’t get the turns needed to survive.
We went through a time, when about half of all fly shops in America closed. The worst recession since the depression, expansion of large chain stores and the growth in online selling caused that. I will never forget that time. It was a tough time for us too. The economy rebounded, those who survived learned valuable lessons, and now there are less fly shops.
So, purchasing is a big deal, something that takes planning and prudent guessing. That is what Dave and Daniel are doing now. Orvis is one of our largest suppliers. They are all very nice people and good to work with. We have had an excellent, long-term relationship with Orvis.
I kind of wish I was there with them today.
Have a great day and thank you for being here with us.