I wonder about this too.
Go into a local shop, strike up a conversation with the owner, exchange pleasantries and generally get on the road to knowing one another. Of course the topic of gear comes up and as soon as I mention Helios, bang, we're off to the races. Rods, reels, waders, nothing is off limits. It's all bad!
Okay, I can understand a guy pushing his brand that he stocks in his shop but come on, it can't be all that different and so much better. Actually what he has done is shoot himself in the foot because now I am starting to get somewhat PO'ed and ready to head on back up to Sevierville.