It was not invented by Paul Elias, he was just the first one to capitalize on it in a major tournament. It actually came about when a guy named Andy Poss modified an umbrella rig to make it cast-able. A week or two after Paul won at Guntersville, Dan Morehead won the Everstart series championship at Ky Lake on it.
I am glad B.A.S.S. banned it from the Elite Series, but wish they would ban it from all of their competitions. I also wish FLW would get on board. There are far too many instances of a bass getting multiple hooks in it from the lures other than the one they are biting.