On the fishing report, with the suggested files, create a link from those flies to your on line catalog for purchase and referance of fly description. Nothing wrong with a slight push towards a sale! It is your tool use it to your advantage. Also as a suggestion since fly tying material would be too hard to picture in your catalog use a manufacture's part number. I believe they are on most bags and being a creature of habit I tend to buy the same stuff for my favorites. Just a thought......