Founded in 1980 by legendary rod designer Don Green, Sage was created with one idea in mind - to build the world's finest performance fly rods. Using world-class materials and years of experience gained while working with Fenwick and Grizzly rod companies, Don revolutionized the fly fishing world.
From the early 80s on, Sage began its two-pronged development of its core fly rod business. From the initial success of the RP and the Graphite II generation, Don quickly moved to the next generation with Graphite III RPL fly rods. By 1985 the RPLs were the high performance standard of fly anglers everywhere. Recognizing that some anglers preferred the more moderate action of traditional fly rods, Don designed the LL Series of fly rods in 2-5-weight rods for the light line angler.
Throughout the 80s, Sage's business grew steadily as dealers everywhere started paying heed to these performance enhancements. The brand was continually sold throughout the world with distribution in Japan, Canada, France, England, Italy, Germany and Scandinavia. By the end of the decade, Sage had secured its position as the number one fly rod company in the world.
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Little River Outfitters is a fly shop and mail order company located in Townsend, Tennessee, a gateway to Great Smoky Mountains National Park. We have been family owned since 1994.