We made it home in one piece from the ICAST Show in Orlando. The show was generally upbeat. We spent a lot of time with David Gray, the new copublisher of STM and the fellow in charge of ad sales. Although he is from California he has a tolerable southern-style disposition. I was quite impressed with him.
Figuring we deserved a week off, we did not do the news letter for this week. We'll be back at it for a last news letter for July. The August/Sept issue of STM is pretty much done with the exception of laying in late arriving ad. Electronic publishing is so much easier than dealing with printer deadlines.
Sometime this week we will announce the launch of Southern Fly Fishing Magazine to premier in November. I will share more about it soon.
New book went over well at ICAST. They got a lot of dealer and shop orders. So far no one has been upset by it, but I am confident that will occur soon enough.